Franchise Asia Philippines goes virtual

The biggest franchise show in Asia is back this September and will, once again, showcase a wide variety of franchise investment opportunities as well as learning sessions for franchise industry practitioners. Slated on Sept. 8 to 11 is the virtual expo while the virtual conference is scheduled on Sept. 21 to 23.

With the theme, Igniting Recovery, Franchise Asia Philippines 2021 hopes to inspire the Filipino nation to rise up from the challenges of the pandemic and pivot to where the opportunities lie. “Without doubt the past two years have been difficult,” says PFA Chairman Richard Sanz, “but we should not let these difficulties weigh us down. Things may have changed but opportunities still abound.”

“That is why we are encouraging everyone to keep your dreams alive,” says PFA President Sherill Quintana. “If you want to start a business and become your own boss, then go ahead. Don’t let the pandemic stop you from realizing your dream because there are still many opportunities out there.” She also adds that franchising continues to be the best option to start a business especially during this time because with franchising you are not alone, the franchisor is always there to help.

The Virtual Expo is a one-stop shop of franchise and other business investment opportunities for aspiring franchisees who dream of becoming their own boss or seasoned entrepreneurs and investors who want to diversify their investments. The said event will also feature the following webinars:

How to Invest in the Right Franchise
How to Franchise Your Business
5 Ways to Grow Profits

Registration to the Virtual Expo is free. Register to the Franchise Asia Virtual Expo by clicking on this link:

The Virtual Conference, meanwhile, will feature 20+ curated sessions, 10+ area-focus tracks and 30+ subject matter experts, and is designed to help the delegates prepare for the future of franchising. The Plenary Session topics include:

Driving Innovation in Franchising
MSME Revolution: Insights and Strategies
Reigniting Recovery: Future of Franchising
The Future of Branding in a Disruptive World
If you’re So Smart, Why Aren’t you Happy, and many others

One of the most awaited sessions is the C-Suite Forum, which will feature some of the big names and thought leaders in the franchising sector and related industries. Among the topics that will be discussed are:

Staying Competitive While Managing Cashflow
Shaping the Future of Work
Growing Your Brand Globally
The Future of Supply Chain
Franchise Development in the New Normal: How to Succeed
Developing a Growth Mindset for Franchisees, and many more

Keynoting the said event are DTI Secretary Ramon Lopez and DoT Secretary Bernadette Romulo-Puyat.

To register in the conference, click this link:

Franchise Asia Philippines 2021 is made possible through the support of BPI, PLDT Enterprise, InLife Health Care and other partners.

For inquiries or more details, please visit or

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